Abstract:
This study has been taken up to understand this existing problematic situation in a much better way and also explore the means and ways of involving women in agri-business and marketing of agricultural produces. Objectives of the Study are as follows: i) To find the extent of women's involvement in agri-business/marketing, ii) To find out he share of agro-market captured by the woman folk, iii) To find out the agri-marketing tasks performed by the woman. iv) to identify the constraints in women's involvement in agri-business and marketing practices. v) To develop socially acceptable ways and means for increased participation of woman in agri-business and marketing practice. vi) To understand the means of utilization of the sale proceeds by women, and to suggest measures for the removal/minimizing of constraints in women's involvement in agri-business and marketing of homestead produces.