Abstract:
The economists consider that marketing is the part of production. The agribusiness development of product like Maize is the most complex part of Marketing Management. The major reasons for such complexities may be identified that the agricultural products are produced with seasonal cyclicalities at scattered areas (unlike industrial products) against the identified demand of a product for the whole year. Thus to meet the demand, supply has to be ensured through processing, preservation and warehousing of the produced inventory. Besides, the management of different activities of agribusiness have to be efficient in order to ensure repatriation of fair price to the actual growers and producers of Maize product.
